Our split personalities

In early 2006, after nearly ten years of development, we started our own wine company. Our goal was twofold. First, we wanted to make fun lovin’, low stress, high impact anti-elitist wines that you could drink everyday without breaking the bank. Released in 2006, basket case is representative of our attitude-work hard, play hard, and have fun doing both-without raiding your retirement account. Our second goal was to make the best wine we knew how to make-a no holds barred approach to making wine that was unencumbered by cost, tradition, or style. These wines were to be reflections of our ideas of the perfect wine. Last year, we launched a Chenin Blanc and Rose of Pinot Noir under our shy chenin label. The inspiration for this label was thirty-something years in the making. Chenin's parents planted a Chenin Blanc vineyard while her mom was pregnant with her, so they named her after the vineyard, and ever since, she has been a dedicated Chenin Blanc fan. This label is our tribute to her, as well as our way of making fun wines that are as true to the grape expression as we can get.

This year, we are proud to release our first red wine under the no expense spared lineage. From the start, we wanted to name this wine in honor of our journey...a journey that is not just a career but a way of life. Not long after we struck out on our own we passed a chalkboard upon which was written the following quote:

“The world you want to live in isn’t going to happen unless you stand up and do something about it.”

It summed up exactly what we were trying to accomplish-a new way of doing things. Enron, Worldcom, partisan politics, the sub-prime mortgage crisis, corporate irresponsibility and environmental neglect are all symptoms of the same problem: small in prevalence, but overwhelming in influence, greed has benefited few but corrupted many. When we shrunk that chalkboard quote down to a one word wine brand, Reversal fit perfectly. In one word it captured our entire journey. Reversal-For a long time, people have been asking the question, “What’s in it for me?” We think it’s about time for the answer to be, “A better place in which to live.